NEWS AND FEATURES
 
LuLu CC lease deal could be near

By Joe Logan
Published January 26, 2012

For LuLu Country Club, the worst of times might finally be coming to an end.

 

On Tuesday, Paul Muller, president of the financially strapped club, sent a letter to members that said a "long-term lease agreement" appeared to be "imminent" with RAM Golf Management, a Florida firm that has been running Yardley Country Club since March.

 

While LuLu, which is celebrating it centennial anniversary in 2012, had hoped to find a buyer to assume the club’s $2.2 million in debt, plus invest $500,000 or more in clubhouse renovations, Muller was upbeat about the potential agreement with RAM.

 

"The basic thrust is that, under the terms to be set forth in a long-term lease-management agreement, RAM is willing to invest significant funds, to be used for working capital, necessary investment in specific Greens equipment that we currently lack and urgently need, and capital improvements to the clubhouse," Muller wrote to members. "The golf course will remain as the club’s greatest asset, and its conditions have our complete focus."

 

LuLu is the oldest Donald Ross design in Philadelphia.

 

Background stories and interview with Muller here.

 

If the deal goes through, Muller wrote, LuLu members would also have a "fully reciprocal" golf membership at Yardley.

 

While nothing is finalized, the tone of Muller’s letter sounded confident that they are close. "The details of the agreement are being worked on around-the-clock," wrote Muller.  "We are of course prepared to act immediately."

 

"It is hoped by all parties that this arrangement, once fulfilled, will remove any uncertainly as to the future of our club, and that a true multi-club arrangement will help create real enthusiasm for new members, non-member events, and golf outings.

 

Reached for comment Wednesday, Muller emailed, "I think the letter says it all."

 

 

 

 

 

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9 Comments   |   0 Pending   |   Add a Comment  
Zooman[2/7/2012 8:17:09 AM]
Congrats to LuLu on securing a deal that will keep the club open, especially in the year of their 100th anniversary. From what I have been told RAM will provide both the cash and expertise needed to keep the club open for years to come, although they will have their work cut out for them as membership has declined significantly in the last few years and confidence in the Board has sunken like a rock. In regard to Sandy Run CC which has been referred to many times in the comments submitted let me state through first hand knowledge Sandy Run CC is a place LuLu should copy. In the last few years they have renovated their bar, dining areas and ballroom to make them a comfortable and welcoming atmosphere along with making numerous improvements to the golf course. Their Board has shown forward thinking and not put the club in financial difficulty in doing so. Although I am sure the folks from RAM are in touch with the problems of running a golf operation nowadays they would be well served to consult the management at Sandy Run CC to see how it is done properly.
Steve[2/3/2012 9:43:29 AM]
I think the members should bite the bullet and let the new management compnay allow limited public play if they can’t sell enough low cost annual memberships with no initiation fee. The F&B should be modernized and leased out to a Chickie’s&Pete’s type of place for a sports bar open to the public.Formal CC dining is a thing of the past. There are too many real restaurant choices around the area. Are weddings,etc big money makers? I have no problems with continuing corporate/charity Monday outings.
gopher[2/3/2012 7:52:22 AM]
steve...it is very possible Sandy Run’s bar is a profit center (their reputation as a party club has been in place for decades now). However, in theory, the member side of F&B of a private club should be break even....profit should be derived from outside affairs. The only way I see LuLu surviving is to adapt a low dues, high usage business model. That would require a greatly scaled down & no frills House operation....and if they choose to make the bar area a targeted profit center, so be it. LuLu can be saved, but it needs to change course quickly- and although many of the knuckleheads who had been running the club over the past few years jumped ship, I am still not confident those remaining have the vision needed to to make the required changes. It would be a shame to see the place turn into the next Ashbourne, but they are pretty darn close.
Steve[2/2/2012 10:12:25 AM]
@gopher From what I’ve heard about SR, their bar is a profit center.
gopher[2/2/2012 6:46:22 AM]
Steve...F&B at a private club should be break even for members- not a profit center. A bare bones operation for F&B, pro shop & lockers is all that is needed at LuLu...bring down the operations costs and drive usage dollars (cart fees, guest fees, shop revenue, outings, etc) via cheap dues to belong to the place. It is a great little Ross golf course which is fun to play for all levels of players, so if the course is maintained properly they should have little problem finding members- at the right dues level. Lease out the pool and host lower end affairs in the ballroom. The days of LuLu being a country club are long over- they need a new business model...and quick.
Steve[2/1/2012 7:16:19 PM]
@gopher Sandy Run is a good model for LuLu to emulate;however, their bar and dining facilities need to be more attractive and modernized. I haven’t been to SR in awhile. I liked their 4bagger carts to promote walking- at least for 9 holes.
gopher[2/1/2012 11:33:19 AM]
Steve...the place is toast at this point. A good many of the Board members who totally destroyed the place over the past few years have departed to different clubs (kinda’ like a certain captain of a cruise ship off the Italian coast). The answer for LuLu at this point is to put into place dirt cheap dues and drive volume & usage. Similar to Sandy Run.
Steve[1/31/2012 8:15:52 PM]
Is the deal done yet? @gopher What if the new management company deal is the best the club can do?
gopher[1/26/2012 1:13:53 PM]
They need cash...not a management company.


 
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